Description

Françoise (Fran) is our Strategic Marketing & Communications Lead. That means leading strategy, supporting delivery, and building in-house capability to create consistent, sustainable marketing and communications.

Françoise is highly skilled in digital marketing and communications, specialising in developing marketing strategies for brand awareness, and customer acquisition and retention. She has a keen interest in sustainability marketing and sustainable digital marketing best practices as well as a passion for creative communication and expressive narratives.

Françoise is a lifelong learner, and through Manchester Metropolitan University, achieved a distinction in her MSc in Digital Marketing and was awarded the faculty prize winner for best dissertation. Seeing professional learning an constantly ongoing, Françoise is a Chartered Marketer and Member (MCIM) of the Chartered Institute of Marketing (CIM). Most recently Françoise graduated with a distinction through Socially Mobile PR & Comms CiC, gaining a Certificate in Leadership Communications. She also holds a Postgraduate Certificate in Mentoring and Coaching from the University of Nottingham.

Françoise has over 20 years experience in recruitment marketing, events management and delivery, and stakeholder and community engagement. Alongside delivering campaigns and content, she works with in-house teams to build their confidence and capability by providing training, clear strategies and practical plans, and ongoing support to use them well day-to-day.

Qualifications

• CIM Chartered Marketer
• MSc Digital Marketing
• PGCert Mentoring & Coaching
• Cert Leadership Communications
• BA (Hons) English Language & Literature

Hobbies

Françoise enjoys creative writing, playing tennis, and travelling with her family.